Ethos anthropos daimoN
– Heraclitus

 Photo by Alex Hofford, made during Shark Rescue's launch on 9 August, 2009. 

Photo by Alex Hofford, made during Shark Rescue's launch on 9 August, 2009. 


Is our character really our fate?

Yeah, I named this page as a nod to Heraclitus. Pretentious, maybe, but what if the work we do and the experiences we have – our fate – really are the expression of our character? 

I was born in Israel, lived in Canada from one to 30ish, and I've lived in Hong Kong since 2003. The recipe hinting at my fate:

  1. Mix a few Israeli values like chutzpah, curiosity, the sudden urge to giggle and a drive to live-it-up because life's too short. 
  2. Blend and add Canadian values of respect for the individual, environmental conservation, and cultural tolerance. Sprinkle a dash of not being nationalistic – let's not be rude. 
  3. Simmer for a few decades.
  4. Liberally add Hong Kong values of social harmony, entrepreneurship, upholding social institutions, the rule of law, and the free flow of ideas and energy.

Et voila! 

The following texts describe facets of my character and will hopefully entertain along the way. To quote Bruce Lee, another famous Hongkonger who inspires me, absorb what is useful and discard what is not. 

The 12 Dimensions of a Service Leader 

Life – it’s about providing personal service. We are all service providers to the people in our lives. By reviewing and improving the 12 dimensions that inform our service leadership – the expression of who we are – we can improve the quality our service to ourselves and others. This enhances how we come across, strengthens our leadership, and improves how competitive we are in all our activities.  Read more...

Lesson Six

It was Christmas Day. My wife, Delian, and I were learning how to surf. We’d just completed the fifth of our six introductory lessons at the Easy Beach surfing guesthouse in Ahangama, Sri Lanka. We ordered pre-dinner drinks and enjoyed the sunset from the porch. The waves crashed and lapped against the shore. Two traveling surfers, Ollie and Matt, joined us. They ordered pints of Lion lager, and welcomed our surf-related questions.  Read more...


A Line in the Sand as a Call to Action

How Shark Rescue was born, its mission and goals. To find out more about Shark Rescue and our impact, here are some more links:



Time Out

High Time to Sea

“The vigia radioed this morning to say he saw some fins. We’ll head there first, make a little tour, and see if we can find ourselves some whales.” I look up from the nautical map and smile at Chris Beer, the red-bearded cheery captain of the Physeter. The vessel is a whale-watching and scientific two-hull catamaran, and for part of the year, Chris and his wife Lisa lead scientific expeditions into the Azorean waters.  Read more...


350 Rans and the Happy Accident 

I described my photographic project and Bruce hits the nail on the head. “That isn’t a photo series,” he says, “it’s is a performance.” We’re at La Pampa, an Argentinean restaurant on Staunton Street. Savouring a bite, he chuckles. “It’s vain and self-centered. But it’s bold. I like it.”

He’s right, 350 Rans isn’t a photo project as much as it’s a six-and-a-half-year performance.  Read more...


We Need to Talk

Like an immigrant in my hometown, I’ve gradually seen a bias hiding in plain sight. Until recently, I was blind to what I call the compression of income. At first, it sounds like this is another way of talking about inflation, but the point is there’s something subtle going on that no one’s talking about. The effect of this bias means people are suffering without understanding another cause of that pain.   Read more...